Thank You For A Successful Campaign!
Thank you for making this fun, educational campaign an amazing success, letting urbanites experience how sweet these fluffy friends are!

This campaign aims to foster compassion by establishing a stronger bond with farm animals, through education and interaction. A total of 5 teams made the trips, with 3 chicks per car.

Each session kickstarted with an explanation on compassion towards farm animals and the benefits of meat-free lifestyle, as well as guidelines on gently interacting with these chicks.

The feedback was absolutely amazing. Many people commented that they never realized chickens were so adorable and friendly, and they would definitely try their best to reduce meat consumption.

The chicks featured in this campaign are 2 - 3 months old, incubated at Farm In The City sanctuary, and are used to daily human interaction. They were given hourly rests and feeding breaks, and after the 5-hour event, were returned to the sanctuary where they will roam freely together with other farm animals.

Thank you to our compassionate partners, hardworking volunteers and kind participants. We hope these sweet, fluffy moments will be cherished, and more compassion will be showered upon the lovely farm animals.

View Campaign Photos
#UberCHIRP : Get Cute Chicks to Your Office!
19 Dec 2016   |   11am - 4pm   |   Klang Valley
Get adorable chicks to your office for some sweet, fluffy fun!

It's the season of sharing — let's show our compassion towards farm animals, and usher in a prosperous Year of the Rooster too!

Here's how we're going to chirp you up on Monday, Dec 19th. From 11am onwards, we’re delivering a dose of the ‘awwws’ with chicks straight to your doorstep for 15 loving minutes.

In partnership with Uber and Farm in the City, UberCHIRP is designed to raise awareness and encourage compassion towards farm animals. This campaign is in conjunction with Uber's #UberTWELVE campaign, delivering 12 days of goodies for the season of giving.

Buzz in the chicks now for a dose of fluffy cuteness!


How To Request. It's FREE!
  1. Open your Uber app on Dec 19, Monday, from 11AM – 4PM
  2. Move the slider to UberTWELVE and request. Have the new Uber app? Tap the UberTWELVE card at the bottom of the Uber app to request.
  3. On a successful request, our team of elves will be on their way to deliver clucktastic cuddles to you!

What You Need To Know
  • The Uber cabs are based around Bangsar, Hartamas, Mont Kiara, Taman Tun, KL Sentral and KL City Center. Request is first-come-first-served. Your patience is much appreciated.
  • Prepare an enclosed or secure area i.e. meeting room if possible.
  • Please be gentle with the chicks and no flash photography, so they can be safe and sound!
  • The chicks featured are teenage ones from Farm In The City conservation park, not baby chicks from meat farms. They are accustomed to daily human interaction.
  • These animals are cared for in special carriers with proper food, water and hygiene.
  • Volunteers are trained to handle them with care, and they will be returned to the cage-free sanctuary after the short event.
Our Amazing Partners
We would like to sincerely thank our awesome partners for making this fun, first-of-its-kind campaign possible.

Uber is a ridesharing app for fast, reliable rides in minutes—day or night. There’s no need to park or wait for a taxi or bus. With Uber, you just tap to request a ride, and it’s easy to pay with credit or cash in select cities.
Farm In The City is a unique concept that combines the elements of wildlife and nature set in a designed environment of a conservation park. The park is cage-free, and all animals are allowed to roam freely in special enclosures mimicking their natural habitat.