Attention Kind Shoppers: Report Misleading Marketing With Online Form

by Animal Equality, 10 December 2021

Imagery of animals outside, as well as terms such as "humanely raised," "animal welfare," and "natural," have all been used to dupe people into purchasing animal products, thinking they are doing the "right" thing. Animal Equality is working to remove deceptive animal welfare claims from the marketplace. Identifying these misrepresentations (and the companies making them) is the first step. BUT WE NEED YOUR HELP!

Animal Equality's "Humane-washing" Submission Form allows anyone to submit examples of such advertising and marketing. These submissions could form the basis of Animal Equality’s next lawsuit.

Read more below and keep an eye out during your next grocery run for these misleading marketing claims!

Source: Animal Equality
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