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Report: Which request creates the most diet change, "vegan," "vegetarian," "eat less meat," or...
by Vegan.com, 29 September 2015
Want to keep as many animals from slaughter as possible? Here's something you need to know:

The magic phrase is asking people to "cut out or cut back" on animal products. A new study found this phrase generates more change from more people than if your message is simply to "go vegan."

Source: Vegan.com
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