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Today We Filed A Complaint With The Federal Trade Commission Ftc Over A Dairy In..
by Compassion Over Killing, 19 October 2022
Today we filed a complaint with the Federal Trade Commission (FTC) over a dairy industry campaign focused on Gen Z gamers. The campaign, called “Beat the Lag,” uses popular video gaming platforms, such as Twitch and YouTube, and well-known gaming influencers, such as Mr. Beast, to target youth aged 10 to 23 with an advertising campaign exalting the benefits of dairy products.

The false claims in these ads about the treatment of cows in the dairy industry are especially egregious given the extreme suffering of cows raised for dairy, which Animal Outlook has documented in its undercover investigations.

Learn more: https://animaloutlook.org/legal-advocacy/

Source: Compassion Over Killing « Back To Articles