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This virtual reality slaughterhouse film may turn Britain vegetarian
by Animal Equality, 11 March 2016
"Eating meat isn’t necessarily a conscious decision but rather a cultural tradition imposed upon us by our parents as the social normal, Shepard explains, by the time we grow up it’s just “what we do.” Toni Shephard - Executive Director - Animal Equality UK

Another great media article about Animal Equality's virtual reality film.

Source: Animal Equality
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